About

Embold

Embold is a Baltimore-based organization advancing confidence, cultural affirmation, and self-discovery through textured hair education. We equip Black girls with the knowledge and tools to embrace their natural beauty.

A Baltimore City native, Naomi Boldon founded Embold at age 16 after confronting the widespread lack of accessible education, resources, and representation available to Black girls with textured hair. What began as a school project quickly evolved into a larger endeavor, driven by her belief that Black girls deserve to see their hair celebrated rather than misunderstood. Having navigated her own natural hair journey with limited guidance and support, Naomi transformed a personal challenge into a platform for empowerment. Through Embold, she equips Black girls with the knowledge, resources, and affirmation needed to cultivate confidence and embrace the beauty of their natural hair.

Meet Naomi,

founder of Embold

  • Black women spend 9 times more on ethnic hair products than non-Black consumers.

  • 45% of Black school girls ages 5-18 experience hair bias and discrimination

  • Black women are 80% more likely to change their natural hair to meet social norms